The intent of the “Graphic Signage Standard Guidelines” project is to support and grow the city “brand,” to communicate fundamental information, and foster community pride.  In addition, guidelines developed and set by the project help fulfill an element of the City’s long-term Vision Goals. The guidelines aim for unified city-wide sign program around the “Natural” theme. Once complete, the standards will allow implementation of city-wide signage construction, within a tightly-controlled design framework.