In an effort to improve the visitor experience at the 250-acre Texas park, SeaWorld awarded Kaser Design (KD) the “in-park” wayfinding signage project.  The primary goal was to improve signage aesthetics and communication. Comprehensive, the sign program involved numerous sign types: single and double sided and signs both with and without a park map.  Once begun, the scope of work quickly expanded to include “out-of-park” the gate entry and parking lot signs.  Phase I work concluded with the fabrication and installation of a select collection of signs.