Expanding beyond the contracted wayfinding work, Kaser Design (KD) executed a comprehensive visitor-experience assessment of the entire 250-acre SeaWorld park.  Kaser Design (KD) performed an array of services including assessment, evaluation, anddevelopment of recommendations for redesign of the park both inside and outside the gates. The masterplan and sign masterplan made best use of existing conditions torebrand the park along the lines of a “Texas Hill Country Resort.”