Located on the 2700-acre Toyota Motor Manufacturing Texas campus outside San Antonio, the visitor center tells the story of Toyota's history, Tundra truck, community involvement and innovation.

Kaser Design Interpretive Planning services initiated the design of exhibits that met Toyota standards, based on the “Total Quality” approach championed by W. Edwards Deming, by telling the whole story.  The exhibits tell the story in four main areas: History, Building the Tundra, Community, and Technology.