MKA has nineteen years experience working exclusively in the design industry, and has been a business for thirteen years. Our successful projects in all of the following industries currently utilizing displays: Corporate, Museums, Visitor Centers, Retail, Entertainment and Amusement are a basis for qualification. A clientele list including many Fortune 500 companies: Nokia, NASCAR, Shell Oil, AT&T among others.
Interpretive planning
We apply the core interpretative values of connecting people with the message objective, and promoting stewardship on all projects- not just on projects traditionally thought of as interpretive like parks, zoos, museums, nature centers. The definition provided by the National Association for Interpretation is: "Interpretation is a communication process that forges emotional and intellectual connections between the interests of the audience and the inherent meanings in the resource."
Outcome-based strategies
As planners and designers we want to assure our clients that the displays actually work. We ask several key questions: “If one dollar is spent on design service and display media, is there a one dollar benefit? Are the visitors getting the message? Why would a visitor want to know this? How can the visitor use the idea expressed and what are the benefits for the visitor, owner, and resource?”
Innovative team approach
Our associate list includes an extensive diverse array of specialists and specialty firms established and brought into partnership or “association”. Our experience has revealed that although there are many similarities among projects, no two are identical. Our organizational structure is the result of a business evolution, placing the specific client objective first. The team structure and deliverables are then matched to the business model, to ensure the most effective and efficient program.
Personal involvement
It is our belief that each time we are invited to participate on a project for the purpose of communicating with the public, we have a great opportunity and responsibility to pass along our passionate desire for a better world and showcase our excitement and enthusiasm toward the goal.
